Category: Publishers

Who are they : Online Shopping Guide

Problems : Harper’s Bazaar came to us because their print was limited, and they wanted their readers to always keep an issue by their side to always remember the links for the online shops. They also realized that it would be too tiresome for their clients to manually key in the URLs to reach those shopping sites.

Solution : Digital Publication iPad App

Regain Time : Readers now save time by simply tapping on the links provided to access the online shops. For the publisher, every instance of time is significantly reduced, from design and changes to publishing and distribution. It will also still be available online after many years, unlike its print counterpart that is usually discarded after a couple of months.

Regain Space : In a digital format, a magazine now has an unlimited supply of copies and can reach readers internationally without needing a giant warehouse to store them in. That goes the same for the readers who wish to keep their own copy in a pocketable gadget.

Regain Money : Publishers can save the money they usually use to pay for printing and distribution. To top it off, they learn which page or article gets read the most or the least, so they know what else to write about in the next issue.