Category: Publishers

Who are they : Annual Wedding Magazine

Problems : Printed magazines are flat and non-interactive, thus leaving the mood of the content out. With the limited paper space allowed, products are reduced in size and packed closely together. Even the scenic honeymoon photos are not viewed in full spread, but tucked in a tiny rectangle in a corner. Readers have to manually key in URLs to find out more information about stuff.

Solution : Interactive Digital Publication

Regain Time : Every instance of time is significantly reduced from design and changes to publishing and distribution. It is also still available online after several years.

Regain Space : In a digital format, pages extend into pop-up layers, swipeable extra pages that can even afford 1 product per page in its full glory, or a movie clip that tells a story that allows interactivity to engage you throughout. Also, by being digital, a magazine now has an unlimited supply and reach to readers who live in as far as South America without needing a giant warehouse to store them in. That goes the same for your clients who can keep your library of content in a tiny phone.

Regain Money : By converting to a digital edition, publishers now save money without needing to pay for printing and distribution. Even advertisers see more value when they can use their TVCs or demo video clips on their ads that link back to their website. On top of that, you get insights into the readability of every page — something that print can never do.