Temasek Poly
Who are they : Tertiary Institution
Problems : The alumni of the school used to send email newsletters directly to its graduates, but they are poorly received, as their effort is spent mostly on quality content that usually end up in the Spam folder. Also, many registrations for events or contests are done through an email address.
Solution : Digital Newsletter App
Regain Time : The alumni can now upload content on their own without waiting for their corporate comms department to format it into an email newsletter for them.
Regain Space : All the content, even the previous ones, can already be found on one app.
Regain Money : The investment in creating the content is better returned when they can use mobile notifications to send information out to their members about the latest event registrations and content that are freshly uploaded on the same day, instead of waiting for them to be compiled.